Bottega Veneta is supporting Italy’s storied bottegas, celebrating the studios and workshops that represent Italian creativity at its best. The project, called Bottega for Bottegas, shines the spotlight on Italian artisans, from Venice to Naples, and their craft.
The Italian luxury fashion company is helping to boost the visibility of these bottegas around the world, leveraging its own brand awareness.
In a new and innovative step in the industry, Bottega Veneta over the holiday season is removing its logo to highlight six selected bottegas and their produce, handing over its platforms: from advertising spaces, e-commerce and newsletters to the brand’s own store shelves and windows, both offline, including advertising spaces in Milan, and online, on its e-commerce website on newsletters and display advertising.
